Winter Haven Oral Surgery achieved
a 7x Increase In DTC Revenue.

In less than 1 year, we utilized Instagram & Facebook brand awareness ad campaigns to
build trust with their target audience and skyrocket direct-to-consumer sales.

In less than 1 year, we utilized Instagram & Facebook brand awareness ad campaigns to
build trust with their target audience and skyrocket direct-to-consumer sales.

$32.6K

Incremental Q1 Revenue

$4.1K

Meta Ads Spend

8x

Return on Ad Spend

600%

Increase in Patients
from DTC Marketing

The Company

As a leading practice in Central Florida, Winter Haven Oral Surgery specializes in dental implants, wisdom teeth removal, and other advanced procedures.

Serving their community since 1977, Winter Haven Oral Surgery maintains a commitment to professionalism, compassion, honesty and respect.

The Challenge

Like many oral surgery practices, Winter Haven Oral Surgery relied heavily on referrals—over 85% of their patients came from other dentists and doctors.

While the practice had a strong reputation for quality care, they recognized that online direct-to-consumer marketing was an untapped opportunity to build brand awareness and increase patient volume.

They were already working with another marketing agency handling Google Ads, SEO, and organic social media management—but:

  • Campaign results had been stagnant for years
  • There was no clear strategy for acquiring new customers from digital advertising

During an audit of their
existing marketing strategies
and systems, we identified
several primary gaps.

Despite the practice’s strengths, it was clear there was
massive untapped potential—a challenge we see often with
strong businesses that simply aren’t capitalizing on Meta’s
advanced targeting and low advertising costs.
  • Limited reach through Google Ads and SEO, which only targeted people actively searching for oral surgery services
  • Organic social posts were templated and low-visibility, seen only by a small number of existing followers
  • A website that wasn’t optimized for conversion, with generic messaging and reused templates from other practices
  • No follow-up systems in place—patients who filled out contact forms weren’t automatically contacted via text or email

Despite the practice’s strengths, it was clear there was massive untapped potential—a challenge we see often with strong businesses that simply aren’t capitalizing on Meta’s advanced targeting and low advertising costs.

The Solution

We started by asking in-depth questions about the business and conducting research into the oral surgery market in Central Florida. Using AI, we analyzed hundreds of Winter Haven Oral Surgery’s reviews to uncover what mattered most to their happiest patients.

These insights became the foundation for a refined brand strategy that would resonate with their target audience—one that clearly communicated what set Winter Haven Oral Surgery apart from competitors.

To support the upcoming Meta Ads campaign launch, we:

  • Built a fully custom landing page with updated messaging and visuals to boost conversion rates
  • Created automated email and text sequences to follow up with leads after they submitted a contact form—improving the likelihood of consultation bookings

With the updated strategy and infrastructure in place, we designed compelling ad creative and copy to reflect the new messaging—ensuring it aligned with Meta’s best practices to reduce wasted ad spend.

We then configured their target audience on Meta Ads Manager and launched their campaigns—focused on reaching around 275,000 local users:

  • Age: 20+
  • Gender: Men and women
  • Location: Within a 25-mile radius
  • Income: Top 50% of earners
  • Interests & Behaviors: Oral care, oral hygiene

The Results

Over the next six months, we closely monitored performance across Feeds, Stories, Reels, and other placements—shifting budget toward what performed best to maximize impact and minimize wasted spend.

With ongoing A/B testing, we continuously optimized creative, copy, targeting, and placements to uncover what worked—and then doubled down on it.

We also re-engaged Instagram and Facebook users who interacted with the ads or website but didn’t convert—keeping Winter Haven Oral Surgery top of mind and continuing to build credibility.

Less than one year after launching their Meta brand awareness campaign, here were the results...

7x Increase In Q1 Revenue From DTC Marketing YoY

$32.6K in Q1 incremental revenue YoY with only $4.1K in Meta Ad spend

8x return on ad spend (ROAS)

600% increase in Q1 patients from DTC marketing (5 patients to 35)

Google reviews jumped from 325 to 624 in just one year—a major improvement for a well-established practice since 1977

DTC marketing improved from the 56th to the 10th most effective referral channel, quickly becoming a core growth driver

Every month, we reach 75–100% of their highly targeted audience: around 275K users, men and women, within a 25-mile radius, interested in oral health, age 20+, in the top 50% income bracket.

With just around $1,400 per month in Meta Ad spend, Winter Haven Oral Surgery is generating approximately 1,000,000 impressions and over 15,000 engagements every month across Instagram and Facebook. Their ads average 3–5 impressions per user each month, while maintaining an exceptionally low CPM (cost per 1,000 impressions) of around $1-2.

This consistent visibility has rapidly increased brand awareness and patient volume for Winter Haven Oral Surgery. As a result, it has strengthened the practice’s credibility and trust within the community, reinforcing its position as a leading oral surgery provider in Central Florida.

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