Groov’s founders, Christian and Christopher, studied marketing, entrepreneurship and consumer psychology at the University of Pennsylvania’s Wharton School.

After graduating, they gained hands-on marketing experience working for several years at Gatorade and Google, further developing strengths in brand growth and digital advertising.

Before Groov, they also founded Amikka Learning—an online education company that generates over $1,000,000 in annual
direct-to-consumer sales with Meta Ads.

Christian Cornejo
Ex-Gatorade Marketing
UPenn Graduate
Founder of Groov

Christopher Hernandez
Ex-Google Marketing
UPenn Graduate
Founder of Groov

Our Founders

Christian Cornejo
Ex-Gatorade Marketing
UPenn Graduate
Founder of Groov

Christopher Hernandez
Ex-Google Marketing
UPenn Graduate
Founder of Groov

Groov’s founders, Christian and Christopher, studied
marketing, entrepreneurship and consumer psychology at
the University of Pennsylvania’s Wharton School.

After graduating, they gained hands-on marketing
experience working for several years at Gatorade and
Google, further developing strengths in brand growth
and digital advertising.

Before Groov, they also founded Amikka Learning—an online
education company that generates over $1,000,000 in annual
direct-to-consumer sales with Meta Ads.

To-Van Hoang
Ex-Power Marketing
Director of Paid Media
at Groov

To strengthen their expertise, Christopher and Christian
added To-Van Hoang to the team—an expert media buyer
with over a decade of Meta Ads experience and hundreds of
millions in client revenue generated.

To strengthen their expertise, Christopher and Christian added To-Van Hoang to the team—an expert media buyer with over a decade of Meta Ads experience and hundreds of millions in client revenue generated.

To-Van Hoang
Ex-Power Marketing
Director of Paid Media at Groov

The Problem We Faced

We started Groov because we know how hard it is to grow a business in today’s digital world—especially while trying to deliver the best possible experience to your customers. When building our own online education company (Amikka), we found ourselves in the same position many business owners are in today:

  • Busy providing our service or product
  • Managing company operations
  • Focused on our customers
  • Leading our team

But behind the scenes, we were still wrestling with one key question: What type of marketing (if any) will actually generate a positive ROI and help us get more customers?

The Problem We Faced

We started Groov because we know how hard it is to grow a business in today’s digital world—especially while trying to deliver the best possible experience to your customers.

When building our own online education company (Amikka), we found ourselves in the same position many business owners are in today:

  • Busy providing our service or product
  • Managing company operations
  • Focused on our customers
  • Leading our team

But behind the scenes, we were still wrestling with one key question: What type of marketing (if any) will actually generate a positive ROI and help us get more customers?

Why We Built Groov

We created Groov to be the agency we wished existed—one that does fewer things, better.

Our team is laser-focused on one marketing channel we know drives real results: Meta Ads (Facebook & Instagram).

We saw it firsthand. Meta Ads were the primary growth engine behind our own online education company, doubling annual revenue and generating over $1,000,000 in direct-to-consumer sales in one year.

Now, our goal is to help other businesses do the same—by building trust with their ideal customers online and optimizing campaigns for profitable growth.

We’re proudly based in Florida and motivated to help local businesses thrive. The right marketing system should deliver measurable ROI and give you back time to focus on what matters most.

Your ideal customers are out there—they just don’t know your product or service is the perfect solution yet. We’re here to change that.

Best regards,
Christian and Christopher
Founders of Groov

Technology We Utilize

Unlock the Power of
Digital Advertising in 2025

We optimize Meta Ads to build trust with your ideal
customers online and maximize profitable growth. 

Talk To Our Founders

Frequently Asked Questions

What are Meta Ads?

Meta Ads are paid digital advertisements that run across Facebook, Instagram, Messenger, and the Meta Audience Network. They allow you to reach your ideal audience on social media—without waiting for them to make a Google search. With advanced targeting options, flexible creative formats, and powerful retargeting tools, Meta Ads help companies build brand awareness, earn trust, and drive sales. They're also very cost-effective, sometimes costing only $1–3 to show your ad to around 1,000 people in your target audience.
How do I get started?

Start by booking a free strategy call and marketing audit with our founders. We’ll learn about your business, goals, and current marketing efforts—then explore how Meta Ads can help drive growth. The call includes a full breakdown of our services, pricing, and next steps if it’s the right fit.
What is a marketing audit?

A marketing audit is a deep dive into your current marketing systems, website, and brand strategy to uncover what’s working, what’s not, and what’s missing. During this introductory call, we analyze your approach and provide a personalized blueprint tailored to your goals—plus campaign ideas specific to your industry and offer.
How do I know if Meta Ads are right for my business?

With the right strategy and execution, Meta Ads can be effective for most businesses—they offer unmatched targeting, low advertising costs, and creative flexibility. After you contact our team, we’ll discuss your goals, industry, and budget to give you honest feedback on whether this could be a strategic investment for your business.
How quickly can I expect to see results?

Timing varies based on your campaign type and business goals. Some clients see leads or purchases within days of launching ad campaigns, while others may need a few months of testing to optimize for the right messaging, audience, and creative. During your strategy call, we’ll walk through what a realistic timeline looks like for your specific situation.
How much does it cost to work with Groov?

Pricing depends on your current marketing systems and how much infrastructure we’ll need to build to maximize your digital advertising profitability—including your website, brand strategy, CRM, email/SMS automation, creative assets, and organic social accounts. It also varies based on your business size, campaign type, and goals. Most clients invest $2–4K/month for our services, plus a minimum Meta ad spend. Once ad campaigns are optimized, that investment is easily covered by the growth we generate for your business. We’ll walk through everything on the call and send you a tailored proposal.
How much advertising budget do I need to get started?

It depends on the campaign type, but most clients start with a minimum ad budget of $750/month for local brand awareness campaigns, paid directly to Meta. Meta charges on a CPM (cost per thousand impressions) basis, which means you’re only charged when your ad is shown to someone. This baseline budget helps give the algorithm enough data to optimize effectively and reach your target audience at a high enough frequency to drive results. We’ll help you determine the right starting point based on your goals.
What makes Groov unique from other marketing agencies?

Groov is a specialized Meta Ads agency built by former Gatorade and Google marketers who’ve driven growth for both startups and world-class brands. Unlike generalist agencies, we focus exclusively on Meta Ads and deliver a premium, done-for-you service that includes strategy, design, analytics, and full-funnel execution. You’ll work directly with the founders, not outsourced teams or junior account managers. We build custom marketing systems to help your ads win more customers and drive profitable growth.