Traditional platforms like Google
Ads have limited targeting
capabilities and only reach people
once they actively search for
related topics on Google.

Instagram & Facebook Ads have
advanced targeting, enabling you to
reach your ideal customers—before
they even start searching for your
product or service.

Instagram & Facebook Ads have advanced targeting—allowing you to reach your ideal customers before they even make a Google search.

Why Meta Ads Work

Choose the only digital advertising that gives you full control to
tell your story and showcase your unique offer. 

Your Customers Are Already Scrolling
Your Customers Are Already Scrolling

In 2025, most adults spend hours each day on Facebook and Instagram. Meta Ads show up in their feeds before they make a Google search.

Advanced Targeting Capabilities
Advanced Targeting Capabilities

Target your audience by location, interests, age, gender, income, behaviors, job titles, and more. No other platform offers this level of precision.

Flexible Creative Formats
Flexible Creative Formats

Meta Ads support a wide range of formats to showcase your brand—including images, videos, carousels, text, links, and more.

Build Trust With Retargeting
Build Trust With Retargeting

Meta lets you re-target people who showed interest in your ads or website—so when they’re ready to buy, they already know who to trust.

Cost-Effective & Scalable

Cost-Effective & Scalable


Meta only charges you when people actually see or interact with your ad. Start with a small budget and scale what’s working.

Engage & Amplify Word-of-Mouth

Engage & Amplify Word-of-Mouth


Your ads can be liked, commented on, and shared with friends—turning customers into advocates and boosting organic visibility.

Let’s Talk Strategy

Understanding Types of
Instagram & Facebook Ads

Many business owners think they're advertising on Meta just because they post regularly or boost a few posts.

But there’s a big difference between posting, boosting, and building real campaigns in Meta Ads Manager—and only one of them drives scalable, measurable growth.

Here’s the breakdown...

Organic Posts

These are regular unpaid posts that show up to
your followers and maybe a few of their friends.

  • Limited reach (mostly current followers)
  • No advanced targeting
  • No performance tracking

[Best for: Brand presence—not driving sales]

Boosted Posts

Boosting puts some paid spend behind a regular post to increase visibility.

  • Basic targeting options (age, location, interests)
  • Limited control over creative, analytics, and optimization
  • Doesn’t support a full campaign strategy


[Best for: A quick visibility boost—not measurable ROI]

Meta Ads Manager Campaigns

Built in Meta Ads Manager using advanced strategy, dashboards, tools, and analytics.

  • Full-funnel targeting: brand awareness, engagement, lead generation, conversions
  • Custom audiences and retargeting (site visitors, email lists, lookalikes, etc.)
  • A/B testing, demographic and interest-based audience segmentation, budget management, and Advantage+ AI tools
  • Detailed performance tracking, data visualization, and analytics (ROAS, CPM, CTR, CPC, CPL, etc.)

[Best for: Profitable growth and more customers]

Unlock the Power of
Digital Advertising in 2025

We optimize Meta Ads to build trust with your ideal customers online
and maximize profitable growth.

Talk To Our Founders

Frequently Asked Questions

What are Meta Ads?

Meta Ads are paid digital advertisements that run across Facebook, Instagram, Messenger, and the Meta Audience Network. They allow you to reach your ideal audience on social media—without waiting for them to make a Google search. With advanced targeting options, flexible creative formats, and powerful retargeting tools, Meta Ads help companies build brand awareness, earn trust, and drive sales. They're also very cost-effective, sometimes costing only $1–3 to show your ad to around 1,000 people in your target audience.
How do I get started?

Start by booking a free strategy call and marketing audit with our founders. We’ll learn about your business, goals, and current marketing efforts—then explore how Meta Ads can help drive growth. The call includes a full breakdown of our services, pricing, and next steps if it’s the right fit.
What is a marketing audit?

A marketing audit is a deep dive into your current marketing systems, website, and brand strategy to uncover what’s working, what’s not, and what’s missing. During this introductory call, we analyze your approach and provide a personalized blueprint tailored to your goals—plus campaign ideas specific to your industry and offer.
How do I know if Meta Ads are right for my business?

With the right strategy and execution, Meta Ads can be effective for most businesses—they offer unmatched targeting, low advertising costs, and creative flexibility. After you contact our team, we’ll discuss your goals, industry, and budget to give you honest feedback on whether this could be a strategic investment for your business.
How quickly can I expect to see results?

Timing varies based on your campaign type and business goals. Some clients see leads or purchases within days of launching ad campaigns, while others may need a few months of testing to optimize for the right messaging, audience, and creative. During your strategy call, we’ll walk through what a realistic timeline looks like for your specific situation.
How much does it cost to work with Groov?

Pricing depends on your current marketing systems and how much infrastructure we’ll need to build to maximize your digital advertising profitability—including your website, brand strategy, CRM, email/SMS automation, creative assets, and organic social accounts. It also varies based on your business size, campaign type, and goals. Most clients invest $2–4K/month for our services, plus a minimum Meta ad spend. Once ad campaigns are optimized, that investment is easily covered by the growth we generate for your business. We’ll walk through everything on the call and send you a tailored proposal.
How much advertising budget do I need to get started?

It depends on the campaign type, but most clients start with a minimum ad budget of $750/month for local brand awareness campaigns, paid directly to Meta. Meta charges on a CPM (cost per thousand impressions) basis, which means you’re only charged when your ad is shown to someone. This baseline budget helps give the algorithm enough data to optimize effectively and reach your target audience at a high enough frequency to drive results. We’ll help you determine the right starting point based on your goals.
What makes Groov unique from other marketing agencies?

Groov is a specialized Meta Ads agency built by former Gatorade and Google marketers who’ve driven growth for both startups and world-class brands. Unlike generalist agencies, we focus exclusively on Meta Ads and deliver a premium, done-for-you service that includes strategy, design, analytics, and full-funnel execution. You’ll work directly with the founders, not outsourced teams or junior account managers. We build custom marketing systems to help your ads win more customers and drive profitable growth.