Amikka Case Study

$20+ Million

Revenue Generated Online

$4 Million

Advertising Spend

10Years

Combined Experience

5x

Average Return on Ad Spend

The Company

During their freshman year at UPenn, Christopher and Christian founded Amikka Learning to help families navigate the challenges of standardized testing and college admissions.

Now with a team of 100+ tutors and AI-powered learning solutions, Amikka helps students reach their target SAT/ACT scores, improve their grades, and earn acceptances to their dream schools.

Amikka’s mission is to create a future of leaders from all backgrounds by democratizing access to higher education.

The Challenge

Amikka Learning started as a local tutoring company in Miami, growing steadily through word-of-mouth, referrals, and a strong reputation in the South Florida community.

Early success came naturally—families would search for tutoring services on Google, find Amikka’s strong reviews, and reach out.

But as the business matured, one major challenge became clear: Amikka needed more customers to keep growing.

Referrals and organic search traffic helped drive momentum at the beginning, but after two years of stagnant sales, they realized that growth was limited. If Amikka was serious about scaling the direct-to-consumer business, they had to generate demand—not just capture it.

Over the years, Christopher and Christian explored a variety of marketing strategies for Amikka.

Despite the effort and investment, none of these channels delivered the profitability, efficiency, or scale they were looking for. Traditional marketing—like print, TV, and mailers—felt like an outdated option for reaching people spending most of their time online.

They knew their service worked. They knew their customers were happy. They just needed more of the right people to know they existed.

Over the years, Christopher and Christian explored a variety of marketing strategies for Amikka.

Google Ads and SEO only reached people already searching for tutoring—without the ability to proactively attract new customers.
Organic social media had limited reach beyond existing followers and required consistent content creation.
Cold email outreach lacked reliability, often buried in spam folders or ignored in overcrowded inboxes.
In-person marketing through flyers and events consumed significant time and resources, but didn’t deliver qualified leads at the volume needed.
Influencer marketing conversion rates were low, as audiences become desensitized to a creator’s constant brand promotions.

Despite the effort and investment, none of these channels delivered the profitability, efficiency, or scale they were looking for. Traditional marketing—like print, TV, and mailers—felt like an outdated option for reaching people spending most of their time online.

They knew their service worked. They knew their customers were happy. They just needed more of the right people to know they existed.

The Solution

Christopher and Christian eventually realized it was time to test Meta Ads as a scalable way to grow Amikka. The platform offered unmatched targeting capabilities and low advertising costs.

Before launching Instagram & Facebook Ads, they knew they had to build the right infrastructure to convert attention into results.

To set the campaign up for success, they:

Redesigned their entire website in Figma, with landing pages optimized for conversion
Hired a team of software engineers to build the site on Shopify
Set up Klaviyo automations for email and SMS follow-ups after contact form submissions
Built a conversion funnel that aligned their targeting, website experience, and sales process
Collaborated with their media buyer to create ad designs and messaging optimized for performance